Studies into sports app gamification demonstrate that satisfying the basic human need for relatedness is crucial to creating motivation. Community features satisfy the need for relatedness. Research shows that losers actually engage more persistently than those who win!Ģ. Challenges are fun and motivating, win or lose. As a result, Adidas Running now boasts 170 million users – that’s an increase of 100 million users in just 6 years!ġ. For instance, challenges and goal-setting features were added in 2019. Quickly, however, Adidas gave the app a make-over. To illustrate the influence of gamification in its success, Adidas bought Runtastic in 2015, with around 70 million users. These 5 gamification examples are what make the Adidas Running app great. People want what they can’t have! In addition, a leveling system creates a sense of social hierarchy and our innate desire to be on top. The reward system plays on multiple facets of gamification, namely, the constraint dynamic, which means locking features off. In short, a rewards program encourages long-term thinking in the user and is a great way to increase user retention. Each level comes with perks and bonuses such as priority access to special events and free app personalization. The Adidas Running Creators Club has four tiers, from challenger up to icon. Imagine the hassle to switch the data from one app to the next”. How does that create customer retention? Put simply, in the words of a tech analyst from Recon Analytics, “runners will be more loyal to the shoe brand if it also has all stats. In using your fitness tracker, customers will store their activity data on your app. Fitness apps increase customer retention.

As an added bonus, Nike reported a boost in R&D productivity and marketing. Gamification is a key tool to achieving this on mobile apps! For example, Nike Fuel’s partnership with the game Zombies, Run! generated significant customer loyalty for the brand. The best way to reward your users is to give them an enjoyable experience.

Rewarding your userbase results in customer loyalty.Take Nike Run Club, which sends you a notification when you need new trainers! Hence, most running apps from sports brands integrate their products into the app. Ultimately, a person that runs regularly is more likely to buy fitness shoes. The goal of mHealth mobile app engagement is to keep customers fit and health-conscious. Healthy people make healthy consumers.

App adidas running