On the outsole designers from the Nike Sport Research Lab created a new traction design divided into quadrants, with thin siping widening toward the heel, where the traction also softens. The LeBron 18 also mixes a new style of knit with an integrated cable-inspired rib cage for support and replaces tongue foam with non-pressurized air pocket to create a different feel. The LeBron 17 is still a staple choice for LeBron James in Orlando. These methods of performing, become the foundation and inspiration toward designing, developing and engineering product.” Paul George showcases his versatility on both sides of the ball. A player like KD utilizes the whole court and sweeps effortlessly to find his open opportunities to attack with precision. On the other side of spectrum is LeBron who showcases his verticality and power to assist in dominating the floor. An athlete like Giannis can really use his instinctual methods of stretching the court, which opens up pockets making his Euro step a real advantage.

“An athlete like Kyrie represents the shiftiest of players on court, which derives from his footwork, balance and how he can drive around defenders on an angle. “We have an amazing roster of teammates from Kyrie, Giannis, KD, PG and LeBron, each one representing a different style of play,” he says.

Klein says that each athlete has a unique message they want to build for, both from storytelling and performance.

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